5 Facebook Ads Starter Tips To Help Double Your Business Revenue.
Facebook advertising is hard for beginners to grasp, thats why I'm going to be covering five fundamentals to Facebook advertising that will really set you up to succeed in Facebook Ads and ultimately allow you to scale your business to the next level.
Tip 1: A Crowd Draws a Crowd
Method one is going to be covering a fundamental to Facebook Ads and sales in general, we need to understand buyer psychology in context with our conversion. My rule of thumb here is that a crowd draws a crowd. If your product has a lot of attention on the internet its naturally going to be more desirable to the consumer when advertising, you may be wondering well, how do I generate a crowd?
Facebook Pay Per Engagement Campaigns (PPE Campaigns) are a great way to build an audience, and engagements around your products and posts. I'm going to show an example of a Facebook PPE campaign that we structured for a client to generate a crowd for his product:
How likely are you to purchase this product from them now? rather than the ad having 0 engagements when it gets presented to you. All of this was done with only £40.00, real engagements, real comments and real shares. Combine this tactic with the rest of the tactics in this blog and watch how your conversion rate and CPC (Cost Per Click (Conversion) explodes.
Tip 2: Test, Test, and Test Again.
Testing is one of the most important things when structuring Facebook Ads, there are so many moving parts that many people don't know where to start. If you go into Facebook Ads believing that you can spend £5 a day on Facebook ads and get a return of £50 you're going to get burnt. Understand that if you're looking to get started in Facebook Ads and paid traffic in general that it's not that easy. Many people have the misconception that you can just do some flex targeting and watch the conversions roll in. This is not the case.
Although I'd like to note that if you put in the ground work, and learn, test, and eventually generate results, Facebook Ads is going to be the most rewarding traffic source for your business in the long-term, thats a fact.
One of the many things people struggle with (without even knowing it) is finding the right audience, which is a HUGE thing. If your selling the right service/product to the right audience with a good offer, they will convert if its all congruent. Matter of fact is that you just need to put in the ground work, that reveals the right audience, product & offer. So TEST.
I challenge you to read the rest of this blog, then go and create a campaign, inside the campaign create three different ad sets all targeting different interests at £5 per day, in three days come back, one or two ad sets will be clear winners, and at least one ad set will have massively underperformed the other, although you'd never have known this having you not have tested three ad sets.
Tip 3: Cast A Wide Net.
Facebook advertising can really test peoples knowledge on they're audience, which is why some people would have to cast a wide net. Casting a wide net by targeting many different audiences and people initially (sticking to the general theme & niche) people from different countries, all ages, devices, platforms, placements. These are just a few out of many more moving parts that Facebook has. Casting a wide net and following Tip #4 will really allow you to decide who your target audience is and where you can find them in the jungle of Facebook.
Tip 4: Collect Data & Analyse.
Whilst your putting the rest of these tips to practise in your Facebook Ads campaigns note that it will be spitting data at you. The best way to find the data is from the breakdown tab that you can find here in your ad manager:
When you click on the breakdown tab you'll get this window:
Here we can gather data that will really help us improve and decrease our CPC (Cost per click) which will ultimately improve our campaign. In the previous tip we talked about casting a wide net at first, to gather data and gain insight on our audience, here we are going to breakdown and analyse our data to find out which is best for our campaign, and which audiences are providing the most results, from here we can only deliver our ad to the people that are responding and converting, and bring our advertising costs down.
Tip 5: Know when to kill the ad.
Running the ads and keeping them running is all happy days, but fun fact: some of us keep ads running for weeks on end with no results shown, believing in the product too much to kill the ads thinking that just one day, we will see a conversion and some how it will pick up. Most of the time its not the product, its finding the right audience for the product that qualify to buy, which comes back down to testing, don't be afraid to test on Facebook. You're going to need to spend some £ before you find a profitable ad campaign, but when you do its all fun and games and basically a rinse & repeat system. My rule of thumb when killing campaigns is that I wait three days, this gives Facebook enough time to provide enough data for you to know whether to kill the ad or leave it running, obviously this is relevant to your budget, but three days in general for anything under £20.00 per day is a good time frame.